From a ₹50,000 Loan to a ₹500 Crore Empire: Priya Mehta's Decade of Grit
Ten years ago, Priya Mehta borrowed her mother's savings to start a homegrown skincare brand in her kitchen. Today, it ships to 40 countries. This is the full story — the failures, the pivots, and the one email that changed everything.
Read Full JourneyPriya Mehta: A Decade Mapped
Borrowed ₹50,000 from mother. First batch of face cream made in a pressure cooker. Sold 12 units on WhatsApp.
Entire batch of ₹8 lakh inventory rejected by a major retailer. Nearly closed down. Pivoted to direct-to-consumer instead.
A single Instagram reel reached 4M views. 80,000 orders in 48 hours. Website crashed. Hired 30 people in one week.
Ships to 40 countries. 450 employees. Turned down a ₹200 Crore acquisition offer. Still calls her mother every morning.