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This Week's Deep Dive
Deep Dive June 10, 2025 · 14 min read

The 7 Things Founders Know in Year 10 That They Wish They Knew in Year 1

We asked 28 founders who've built ₹100 crore+ companies one question: "What would you tell your Day 1 self?" The answers were brutally honest, wildly practical, and occasionally heartbreaking.

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The biggest mistake early founders make is building for investors, not for users. Investors leave. Users — if you treat them right — stay forever.

— Nithin Kamath, Founder, Zerodha