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Growth Strategies

The frameworks, decisions, and playbooks that turned small ventures into market leaders.

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Strategy Deep Dive June 10, 2025 · 15 min read

How Zepto Went from Idea to ₹8,000 Crore in 18 Months — The Growth Playbook

Quick commerce wasn't new. But Zepto's founders cracked something others missed: obsessive dark store density combined with a counter-intuitive hiring strategy that prioritised speed over experience.

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